May 16, 2008

HGTV.Com's Rate My Space Springboards From Online to On-Air

HGTV.Com's Rate My Space Springboards From Online to On-Air

Business Wire | May 15, 2008

  • This summer, HGTV will premiere its first primetime program based on the phenomenally successful online feature HGTV's Rate My Space.
  • In addition, Angelo will dish about the rooms posted on the "Rate My Space" Web site and offer advice the help homeowners improve their room design -- during his weekly 2-minute online videos called "Spacecasts" on HGTV.com.
  • Since its launch in 2007, millions of online users have discovered that HGTV.com's "Rate My Space" Web page is a unique place to post photos of their room designs and possibly earn a coveted five-star room rating from their online peers.

TV Viewership Still Down

Augusta Chronicle, The | May 12, 2008

  • NEW YORK - Television heads into its biggest week with the hangover from a 100-day writers strike persisting.
  • This week's "upfront" presentations by broadcasters outlining their fall schedules, which annually precedes a multibillion-dollar ad-buying binge, promises to be much different than before.
  • "The strike had a number of impacts," said Alan Wurtzel, NBC Universal research chief, "but as with everything, it's never very clear or direct or black and white."

ITV Turnaround on Track Despite Phone Scandals

Yorkshire Post | May 15, 2008

  • Broadcaster ITV said its turnaround plan was on track today as it looked set to outperform the UK advertising market for the first time in eight years.
  • ITV also said its viewing share across its family of channels, which includes flagship ITV1, was up 1.6% at 23.4%.
  • Executive chairman Michael Grade, who joined the broadcaster at the end of 2006, said: "ITV has made further progress in 2008 and the turnaround plan, outlined in September 2007, remains on track.

Successfully Surfing the Marketing

EContent | May 01, 2008

  • Traditional communication methods-print and television advertising, brochures, case studies, and direct mail campaigns- have long held a dominant place in the professional marketer's toolkit.
  • David Meerman Scott, author of The New Rules of Marketing and PR and EContent magazine contributing editor, has observed a sea change in the way that successful businesses communicate with their customers and prospects.
  • In its "Business to Business 2007" survey of 1,000 B2B buyers, Enquiro Research found that 65.3% of B2B buyers commence their research process with a general search engine, progressing to B2B vertical search engines such as Business.com and company websites as they move into the negotiation and decision- making stage.

Ensequence Receives Emmy Award, Developer of the Year Award and Establishes Strategic Partnerships With Major League Baseball Advanced Media and Sony Pictures in 2008

MARKET WIRE | May 15, 2008

  • Ensequence, the interactive TV company, today announced in anticipation of the cable industry's premier convention, The Cable Show '08 being held May 18-20, the company's success to-date this year in bringing interactive TV to the mainstream.
  • Key partnerships with Sony Pictures Home Entertainment (SPHE) and Major League Baseball Advanced Media (MLBAM) and prestigious industry awards have cemented Ensequence as a key driver of interactive TV in 2008.
  • Sony Pictures Home Entertainment will license and resell the Ensequence on-Q Create suite for Blu-ray Java (BD-J) to major studios and independent Blu-ray development partners.

Livemercial Enters Recruitment Space With Acquisition of RecruiTV

Business Wire | May 15, 2008

  • Livemercial, a leading provider of online direct response marketing and seminar lead generation services, has expanded into the virtual recruitment market with its acquisition of RecruiTV, Inc.
  • "Livemercial revolutionized the direct response and seminar industries through the introduction of innovative video and other online technologies that generate and convert leads at a rate unmatched by others in the industry," said Johnny Mathis, Jr., CEO, Livemercial.
  • By leveraging our technology platforms and expertise with RecruiTV's suite of video solutions, we will drive virtual recruiting to the next level."

Tune in the Future; TV Will Change in '09, but Don't Buy Hearsay

Milwaukee Journal Sentinel | May 15, 2008

  • There's a chance -- a small chance -- that when you flip on your TV next February, you won't see anything.
  • That's if you get your television signals over the air and don't have either a new digital model or a converter box.
  • Theoretically, the coming digital TV transition allows a clearer signal, along with the possibility of HDTV and a series of new subchannels.

NCTA's The Cable Show 2008 Exhibitor Profiles

Business Wire | May 15, 2008

  • NCTA's The Cable Show 2008 takes place May 18 -20, 2008 at the Morial Convention Center in New Orleans.
  • Listed below are profiles from Cable Show 2008 exhibitors.
  • For in-depth information about The Cable Show 2008, visit http://2008.thecableshow.com/.

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Backchannelmedia Connected: Industry News - 05.17.2008

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