Backchannelmedia Research
For years, there had been no tool that enabled advertisers, agencies, content producers and content delivery systems to deliver accurate, timely analysis of consumer responses to TV advertising. The proliferation of time-shifting devices like digital video recorders has only complicated the problem.
Backchannelmedia's Research web application forms the foundation for many of Backchannelmedia's Research tools. It remains the perfect tool for media buyers, advertising agencies and brand managers researching their media campaigns.
Backchannelmedia’s Research tools unlock the power of Backchannelmedia’s immediate-response model by providing real-time data on engagement (who’s clicking) and fulfillment (who’s buying). Our Research software gives advertisers, agencies and content providers unprecedented data with which to target and manage their advertising messages. That’s because our “feedback loop” of information is constantly being updated with data about consumer behavior and preferences from opt-in consumers. All that information is now available online and at your fingertips.
For more information — and to access this completely free web application — please try Research.