Fitting down the existing pipe.
The Backchannelmedia solution unites distribution channels for content owners and advertisers while opening up new revenue opportunities for multichannel video providers in a time-shifted world.
Because the Backchannelmedia Transaction ID is embedded into content at its source, our technology works across all platforms including digital cable, satellite, and over-the-air television.
Backchannelmedia can enhance your subscriber offerings and help you retain customers, regardless of what platform you’re running. Welcome a new revenue source into your business model without sacrificing your unique content and advertising solution offerings to your subscribers.
The high-bandwidth, high-definition TV infrastructure and the growing power of the Internet have created the ideal environment for our solution’s broad-based adoption. With over $200 Billion spent by the cable and broadcasting industry upgrading their systems to digital television, it is no wonder consumers have grown accustom to content “anytime and anywhere.” The Backchannelmedia solution—rather than attempting to create a new technology paradigm—fits down this new and improved digital pipe; greatly accelerating industry adoption.
It is a third-party solution that provides a new way for content distributors (cable, satellite, telco or over-the-air broadcast) to monetize both their TV content and their existing Internet properties by linking them in a truly valuable way.