In the future, engagement will no longer be a difficult to define concept—it will be a way of life.
You’re struggling to reach viewers across increasingly fragmented media. In a few short years, the perils of fragmentation will be replaced with true viewer engagement.
It is getting tougher balancing between commercial content and show content. As the need increases in a time shifted world to increase commercial time, the very real need to prevent commercial skipping has created a dilemma for the industry.
You’re constantly seeking new ways to grab viewers’ attention and influence them. There must be some way to monetize TV viewership and drive that viewership to the Internet.
Drive traffic directly from TV content into a unique, branded Internet experience
The content creator benefits by enabling the consumer to go directing to the Internet for clickable moments, thus bypassing the search engine, and as a result depositing that search engine revenue directly into the sales funnel of the content companies.
For example, you (the content owner) might have a Token ID for a restaurant advertiser that updates daily information into the Token Registry depending on the “daily special” and whether they watch their local television news during lunch or dinner time.
Click here to learn how you can put Backchannelmedia Token IDs in your content and start monetizing your content in news ways.