Real-time analysis.
Backchannelmedia charts the return path to your world. Use actionable data to optimize marketing, media and creative decision making.
Backchannelmedia addresses current industry problems by integrating the aspects of each platform that already work. By uniting the mass audience and individual viewer loyalty to TV with the precise engagement metrics and immediate purchasing power of the Internet, we have created a system that provides real-time high-impact, actionable, and fully accountable data.
All segments of the advertising industry—from traditional broadcast to interactive—are aware of the challenges in a world that is on demand all the time across all platforms. It is getting tougher to determine true audience figures for your TV program or commercial, much less which viewers act on it or purchase the product solely using tools designed for a linear world. Like the telephone, the Backchannelmedia system is designed to connect a high quality message (high definition television content) to the exact connection (the Internet web site or page) the consumer seeks. Backchannelmedia is a new type of multimedia telephone—a new type of operating system for multichannel video providers and the Internet.
TV viewers demand content on their own schedule
And because our Token IDs are tied to the actual video content, time-shifting devices like digital video recorders and video-on-demand won’t undermine your access to consumers and the Token Registry will allow you to update linked Internet content years after the television show or commercial was created and potentially first aired.