Backchannelmedia, Inc., January 18, 2008
Consumers Ready to Engage Online with TV Programming and Advertising
Backchannelmedia, Inc. Research Report
Changing Viewing Habits Demand Changing Marketing and Advertising Strategies
Click here to view the PDF of this report.
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Terry Frechette
Lois Paul & Partners
(781) 782-5791
tfrechette@lpp.com