B to B, November 1, 2006
Backchannelmedia Launches Media Planning Portal
By Kate Maddox
Backchannelmedia, a direct response TV advertising company, announced the launch of DRTVResearch, a research portal for media buyers and planners.
BOSTON, MA. The site contains program listings and demographic information for U.S. TV stations and cable networks. It also features a search engine that allows media planners to target TV programs or markets by ZIP code.
The research service is available at www.backchannelmedia.com..
Public Relations Contact:
Terry Frechette
Lois Paul & Partners
(781) 782-5791
tfrechette@lpp.com