Backchannelmedia

Backchannelmedia, Inc., June 19, 2006

Clayton M. Christensen Added to Backchannelmedia's Board of Advisors

Backchannelmedia, Inc. Press Release

Backchannelmedia announces that Clayton M. Christensen, an established expert in innovative technological business strategy and management, has been added to its Board of Advisors.

BOSTON, MA. Specializing in generating and capitalizing on opportunities for new technology organizations, Christensen is a well-known and well-respected mind in the world of cutting edge business. He is the awarded author of many influential works such as The Innovator's Dilemma (1997 Global Business Book for Best Business Book), his articles published in the Harvard Business Review (1995 and 2001 McKinsey Awards), and his doctoral thesis on disk drive technology development (Best Dissertation Award from the Institute of Management Sciences). Co-founding Ceramics Process Systems Corporation (CPS) with fellow MIT professors, Christensen served as Chairman and President for this developer of high-technology metals early in his career.

After graduating the Harvard Business School with High Distinction, Christensen was also awarded his Doctor of Business Administration from the Harvard Business School (HBS). Christensen became an honored professor at HBS, teaching classes in Technology and Operations Management, General Management, and Operations Strategy. He has served as a board member for organizations such as the Program Review Board and Strategic Planning Committee of the Brigham and Women's Hospital, the Combined Health Appeal of Northeastern Massachusetts, and the Massachusetts Affiliate of the American Diabetes Associates, as well as maintaining an active role in his church. Currently, his books are translated into approximately 40 languages, and his live seminars sell-out throughout the world.

About Backchannelmedia, Inc.

Boston based Backchannelmedia, Inc. was founded in 2000 with the belief that television advertising should become accountable. According to Erwin Ephron, the father of modern media planning, Backchannelmedia offers "an interactive TV model that allows for better targeting and allows for immediate feedback to a TV exposure, making TV advertising a far more attractive selling tool." Backchannelmedia's model is backed by three extensive patent applications, as well as several proprietary Web applications including DRTV Research, a tool that offers media planners the most comprehensive, free Web-based planning tool available. Backchannelmedia is currently designing a complete "continuous loop" system that merges direct marketing, Internet advertising, and television advertising industry into one platform driven by automated, optimized targeting and actual television consumer response results. The company anticipates that this complete system will forever change Internet search, television advertising, and direct marketing - ushering in a new information age. The company is privately funded and its seasoned management and advisor team includes executives from Citigroup and CBS television.