Backchannelmedia

Backchannelmedia, Inc., January 5, 2005

Backchannelmedia Successfully Deploys STARS

Backchannelmedia, Inc. Press Release

BOSTON, MA. Backchannelmedia, Inc, a television media buying firm built on web enabled technologies, announced the successful deployment of one of its core technologies called STARS - Sales Tracking and Reporting Services. It is the first web portal for direct response and home shopping format advertisers that integrates all core processes and tracking reports into an easy to use Backchannelmedia web portal.

"STARS took nearly eight years from initial concept, research, development, to deployment," explains Michael Kokernak, president of Backchannelmedia. "One of the core requirements of STARS, in the age of fragmenting media, was to provide our advertisers with a real time feedback loop into how their direct response campaigns are performing, down to the granular and custom filter level. To the best of our knowledge the STARS application is the most sophisticated media buying reporting and transaction tool available in the television direct response industry today."

DRTV (direct response television) and home shopping clients can add up to 50 internal users, for no additional fees, to the STARS application with each internal user accessing different reports from accounting, specific sales items/categories, Internet usage, media outlet type (such as cable network, broadcast, or cable).

In addition STARS can also filter and create custom reports by nearly 20 criteria including DMA, item, zip code, show number, time period and date range to name a few. The system is what’s called a Pull and Push Information Portal. That means STARS allows client users to pull information and reports from the web site and also push custom reports through an automatic email feature. With STARS clients can set up an automatic email feature so reports can be generated and pushed to a select group of contacts on a predefined schedule.

One of the many advantages to this new service is that nearly 20 reports are available today. Telemarketing data can be merged with accounting data and then displayed in multiple reports for Backchannelmedia clients. This feature uncovers trends, which when examined, can help improve a sellers’ efficiency of overall campaigns.

"The future of our industry will be comprised of media buying agencies that offer value added services and web enabled technologies to their client advertisers," says Kokernak. "Backchannelmedia intends to aggressively deploy STARS during first quarter 2005 to its existing client base and also to announce future enhancements to our developing suite of core applications."

About Backchannelmedia< Inc.

Backchannelmedia, founded in 2000 and located in Boston, assists clients in capitalizing on the direct response television and home shopping programming marketplaces through research, media buying services and proprietary web-enabled technologies.