Backchannelmedia

Press

• May 2008 - Interactive TV Ad Test Rolls Out in Boston
• May 2008 - MGM Grand/Foxwoods Campaign Uses TV Remote to Enhance Ads
• May 2008 - Horizon Partners With Backchannelmedia
• May 2008 - TV to Internet Click Through System Tested
• May 2008 - The Marriage of Television and Internet
• May 2008 - Station to Station: Boston Viewers Test Interactive TV
• May 2008 - Backchannelmedia to Test Market TV Click-Through Advertising Platform
• May 2008 - City Journal Critical Mass
• May 2008 - H-A Affil. to Test Backchannelmedia
• May 2008 - WCVB-TV/DT Channel 5 Boston and Backchannelmedia to Deploy First TV Click Through to Internet Advertising Platforms
• Apr 2008 - WGBH-TV 2 Boston Panel Discusses Future of TV Industry
• Apr 2008 - Consumers Ready to Engage Online with TV Programming and Advertising
• Apr 2008 - Backchannelmedia Selected by AlwaysOn as a Northeast 100 Top Private Company
• Mar 2008 - Miller Tabak Media Report
• Mar 2008 - Pilot for TV Web Advert Service
• Mar 2008 - New job for your remote: Download to your computer
• Mar 2008 - Point and Click-at Your TV
• Jan 2008 - Firm's tech would add shopping dimension to TV
• Jan 2008 - New Research Shows Television Viewers Ready for New TV Ad and Content Formats
• Dec 2007 - TV Advertising: Getting It Back In Focus
• Dec 2007 - Backchannelmedia Demonstrates TV-Internet Click-Through Technology
• Dec 2007 - Backchannelmedia Demonstrates Revolutionary Platform Linking Television Advertising and Content to the Internet
• Dec 2007 - TV Stations Set to Test Direct Digital TV Links to Websites Through Backchannelmedia System
• Nov 2007 - Backchannelmedia Announces $9.5 Million Seed Investment Round Completion
• Nov 2007 - Boston Startup Brings Back Interactive TV-By Marrying It to the Internet
• Sep 2007 - New DVR Competitor Plans 2009 Launch
• Aug 2007 - Television: Our Emotional Second Life
• Aug 2007 - Shooting for The Moon
• Jul 2007 - Google Success Drives Interest in New TV Buy/Sell/Navigate Models
• Jul 2007 - Big Digital Bang: Can Order Emerge From Chaos?
• Jul 2007 - Backchannel Media: OldTeeVee Can Learn New Tricks
• Jul 2007 - Online Industry Consolidation: Frenzy, Evolution or Something Completely New?
• Jun 2007 - Rails in Action: The 56 Best RoR Driven Sites
• Jun 2007 - TV Advertising Committee Meeting
• May 2007 - Technology that tailors the message
• May 2007 - Rapt Says TV Stations and Networks Must Respond to DoubleClick/Google Combo
• May 2007 - The death (and rebirth?) of TV
• Apr 2007 - Revenge of the Nerds
• Apr 2007 - Newcomer Wants to Kick-start iTV Ads
• Apr 2007 - The New Behavioral Wunder
• Apr 2007 - Google's Rival TV Ad-Trackers
• Feb 2007 - JOOST Seeks to Redefine Television for Viewers and Advertisers
• Feb 2007 - Research Industry Upheaval is On the Horizon
• Feb 2007 - Nielsen tuned in to static: Start-up eyes TV setup for Web age
• Feb 2007 - TV Commercial Inventory Will Inevitably Contract But Value Will Increase, says DR Industry Leader
• Feb 2007 - Backchannelmedia Introduces Integrated Television Media Accountability & Addressability System
• Feb 2007 - In a Television Trance
• Dec 2006 - Can Commercial Ratings Save TV Advertising?
• Dec 2006 - Backchannelmedia Solves Fragmentation
• Nov 2006 - New Web Service Allows Advertisers to Zero In
• Nov 2006 - Backchannelmedia introduces a free media planning tool
• Nov 2006 - Inside Media
• Nov 2006 - Under Construction: Lightweight Development
• Nov 2006 - Response Debuts Exclusive New Research from Backchannelmedia
• Nov 2006 - ChaCha.com Seeks to Reinvent Search by Adding Human Element
• Nov 2006 - SpotRunner, ChaCha.com Profiles
• Nov 2006 - Backchannelmedia Unveils Free Television Media Planning
• Nov 2006 - Backchannelmedia Unveils Free Television Media Planning Research Portal
• Nov 2006 - Backchannelmedia launches media planning portal
• Nov 2006 - Robust Technology Platform Drives New Era of Accountability in Television Advertising
• Nov 2006 - WPP, IPG, CBS Signup For Spot Runner
• Oct 2006 - Direct-Response Shop to Offer Service That Measures, Well, Everything
• Aug 2006 - Big Changes for the Boob Tube
• Jul 2006 - VOD Models Emerging for Top Rated TV Content & Ad Growth
• Jun 2006 - Clayton M. Christensen Added to Backchannelmedia's Board of Advisors
• Jun 2006 - Gates to Broadcasters: "It's Gone;" Google to Broadcasters: We Agree!; Plus Univision Wins NY Ratings Race
• Apr 2006 - Is direct response TV a sleeping giant?
• Apr 2006 - Tall Orders For Short Form
• Oct 2005 - Slashing marketing budgets no way to sell movie tickets
• May 2005 - Advertising Age
• May 2005 - Quiet on the Set
• Mar 2005 - Backchannelmedia Increases Demographic Data Available to DRTV
• Jan 2005 - Backchannelmedia Successfully Deploys STARS
• Dec 2004 - Backchannelmedia Marks Milestone with Launch of Client Access Accounting Records
• May 2004 - The tech advantage: DRTV firms integrate advanced software systems in an effort to work better, smarter and faster. (Software)
• Oct 2003 - Response Magazine’s Eighth Annual State of the Industry Report
• Apr 2003 - The Tyranny of 18 to 49: A Norman Lear Center Conference
• Jul 2002 - U.S. Market For Interactive TV Advertising To Reach $2 Billion In Revenues Through 2005
• May 2002 - Kokernak Completes Latest Marathon
• May 2002 - Now Playing: Interactive television
• May 2001 - Garden of Eden?
• Mar 2001 - Value Vision TV Focuses on WebTV Users
• Oct 2000 - Is Interactive TV Coming of Age?
• Aug 2000 - Acquisition Strengthens RespondTV T-Commerce Effort
• Aug 2000 - RespondTV Purchases AccelerateTV
• Jun 2000 - Real-Time T-Commerce Battle Under Way
• Jan 2000 - Fast, cheap and Out of Control