Backchannelmedia

Michael Kokernak, Founder and Co-CEO

Michael Kokernak has spent nearly 20 years researching the future of television advertising. His writing has appeared in numerous industry publications, including Advertising Age, Response Magazine and Electronic Media, and has been cited in major academic studies.

Since the 1990s, Mr. Kokernak has consulted and worked for numerous shopping networks, and has served as a vice president for Shop at Home (NASDAQ: SATH). While there, he managed the network’s industry and consumer trade press, executed its distribution strategy and initiated analyst coverage for the micro cap company.

Following the passage of the 1996 Telecommunications Act, he has devoted his career to understanding the digital television-advertising marketplace. He is an advocate of consumer privacy rights, truth in advertising laws, freedom of speech, and Kokernak believes that the television distribution platform must remain a free market composed of value-added pricing components secured behind industry-wide and accepted opt-in walled gardens. Mr. Kokernak is the inventor of the Systems and Methods for Accountable Media Planning culled from his ten years of focused research.

A native of Leicester, MA, he attended the University of Massachusetts at Amherst.

Daniel Hassan, Chairman, Board of Directors and Co-CEO

Daniel Hassan joined Backchannelmedia in January of 2006 as Senior Vice President of Sales. He soon established himself as the perfect champion of Backchannelmedia’s mission, attracting the interest of Fortune 100 executives from a broad array of industries.

Brokering partnerships that will drive high-level corporate adoption of Backchannelmedia’s technology and his work during the company’s patent development period led to his promotion to Co-CEO and Chairman of the Board of Advisors. Mr. Hassan’s ties to international leaders in both business and politics make him uniquely prepared to handle the legal and governmental issues surrounding the launch of such an ambitious technological platform.

Mr. Hassan holds a business degree from Fairleigh Dickinson University in Madison, NJ.